The Comprehensive Friendly Fire PreventTech Solution for the Military, Homeland Security, and Hunters.

SafeShoot develops, manufactures, and distributes one-of-a-kind safety devices that attach seamlessly to firearms, non-shooters, and dogs, creating a private safety network that combats friendly fire by promoting situational awareness, even with no line of sight.

The Solution We’ve Been Waiting For

The military, police, and hunters want to eliminate hesitation and second-guessing so that they can shoot with confidence.

Friendly fire—that is, inadvertent fire aimed toward members of the same group, often resulting in injury and death—is surprisingly common. Police and military forces have long grappled with friendly fire, exacerbated by the increasingly lethal nature of modern weapon technology. Hunters may mistake their guide dogs in the brush as targets, and even their own party members are often at risk. Within these realms, poor visibility, difficult terrain, and a cacophony of movement can hinder situational awareness, leading to unintended, potentially tragic consequences.

With SafeShoot, however, firearm users can shoot confidently, achieving freedom of operation with advanced, trustworthy technology.

A split-second decision doesn’t need to change anything.

The same friendly fire issues that cause soldiers to hesitate can also prevent police or hunters from shooting.

Why Invest?

Founded as a countermeasure to our founders’ experience with friendly fire in combat as officers in the Israeli military, the firm quickly saw additional uses to save lives and improve efficiency.

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Innovative, one-of-a-kind technology

SafeShoot employs unique, unparalleled technology to create a safety network that promotes situational awareness. With high-tech sensors, advanced radio frequency and GPS technology, and auditory and visual alerts that function within a range of 900 yards, our devices aim to leverage the best that technology has to offer. The SafeShoot Shooter device detects other Shooter and Defender devices in the line of fire, even if they are not in your party.
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Ease of use

Our devices are easy to use—simply mount the Shooter module onto your firearm with a picatinny rail, and the Defender module onto a backpack or pouch.
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Accessible

Our products are reasonably priced, making them accessible to a wide range of hunters, police, and military.
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Military

Our technology may prove invaluable to the military, which has long grappled with friendly fire. SafeShoot has begun collaborating with the IDF and has signed multiple memorandums of understandings with firms that cater to military and law enforcement agencies, including Smart Shooter, a fire control company based in Israel. We are also being evaluated by the U.S. Department of Defense and Homeland Security. Moreover, our own executive and advisory boards feature seasoned IDF veterans and a decorated former U.S. Marine colonel.

Our devices are versatile: they can be configured for tanks, attack helicopters, unmanned aerial vehicles, aircraft, infantry, and ground support forces. Moreover, they improve tactical situation awareness in a variety of situations—even in urbanized and complex terrains, where walls and other structures limit line of sight. In addition, unlike other systems, the SafeShoot military system alerts shooters without direct headquarters control, working to ensure speed, confidence, and efficiency.

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Police

We are actively seeking a major U.S.-based metropolitan police force to design an active pilot program. Through our Blue Shield system, each member of a police unit—officers, first responders, and K-9s—is equipped with a watch-like unit that can enhance the safety and situational awareness of SWAT and other specialized teams, as well as other police activities. Media coverage suggests that blue-on-blue casualties occur relatively regularly. SafeShoot reduces this risk by alerting shooters when anyone on their team is in the line of fire.
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Initial focus on hunting market

We have selected hunting as our first market because it is the quickest path to revenue and a large global market. Our first efforts in the U.S. have already brought our products to Walmart.com and Amazon, both launching in October of 2019. Early indications from major outdoor and outfitter retailers include the use of SafeShoot for new hunters seeking additional situational awareness for their party and dogs. In addition, Colonel (Ret.) Craig Boddington, one of the world’s most renowned hunters and outdoor journalists, sits on our advisory board.
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Commitment to product improvement

SafeShoot prioritizes the customer experience and quality of its products. We continuously improve upon previous versions of our devices, as well as simplify the Defender (Non-Shooter) system. We also regularly evaluate each of our three target segments to design systems specific to their needs.

Manufacturing

We already have manufacturing in place. SafeShoot is working with Flextronics, a major multinational contract manufacturer known for quick market entry, global reach, and excellent quality, on hardware purchase, production, assembly, and quality control. Flextronics conducts manufacturing operations in more than 40 countries, which will allow SafeShoot to scale quickly and efficiently.

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Creating long-term shareholder value and global recognition among the Military, Homeland Security, and Hunters as the solution for friendly fire and creating situational awareness.

The Markets

Our three core markets span the globe and present a tremendous business opportunity to investors. The below data is for the U.S. only. SafeShoot, founded in Israel, is already engaged with the IDF (the Israeli Defense Forces, where our CEO remains a general in the reserves). There are 130 countries with significant markets, making our total global opportunity vast.

MILITARY

MILITARY

Over the last 30 years, more than 20% of combat casualties have resulted from friendly fire.* For the 2020 fiscal year, the U.S. Department of Defense has requested $1 billion from the Trump administration for military weaponry alone, largely firearms of all calibers. The U.S. spends more than twice the budget of any other country, including Russia and China. This totaled $649 billion in 2018, supporting more than 1,300,000 active duty troops.**

SafeShoot aims to continue our evaluations with departments of defense and solidify our relationships.

Safeshoot…

  • Attended ART/TSOA 19.2 in March of 2019, which resulted in a positive test summary that was reported to the U.S. Department of Defense. SafeShoot has been invited to participate in further formal evaluations.
  • Has scheduled several trials and presentations with the Israel Defense Forces, to take place within the next several months.
  • Has developed the initial capabilities to penetrate the drone market, aiming to improve the control, coordination, and identification of multiple drones and prevent accidents, especially in dense traffic or when a large number of drones operate simultaneously.
  • Has developed a prototype designed for tanks and unmanned aerial vehicles.
  • Has finished designing SafeShoot Inside, a unique module that can be integrated into other military systems.
  • Will exhibit at an expo at the Association of the United States Army (AUSA) and the Modern Day Marine Military Exposition, two major U.S. military and security events.

*Source: Time (June 2014) & The Washington Post (August 1991)

**Source: “Is America’s Military Big Enough,” The New York Times (2017)

POLICE

POLICE

Law enforcement presence in the U.S., particularly in large cities, is strong. There are approximately 18,000 agencies in the U.S., of which approximately 12,500 are local police departments.* There are SWAT teams in almost 90% of cities, making for more than 510 SWAT teams.**

This is a huge opportunity for SafeShoot.

*Source: “The Largest Police Departments in the U.S.,” World Atlas (2019)
**Source: National Special Weapons and Tactics (SWAT) Study

HUNTING

HUNTING

11.5 million Americans spend approximately 184 days of the year hunting, according to the National Survey of Fishing, Hunting, and Wildlife-Associated Recreation. Hunting expenditures reached a staggering $26.2 billion annually, with equipment expenses accounting for nearly half of this spending.* The industry has generated approximately 680,000 jobs in the U.S. alone.**

The hunting market is our quickest path to revenue. We are implementing a sales-focused marketing strategy targeting major national distributors and leading outdoors-focused retail chains for hunters, as well as a direct digital strategy.

Here’s how we’re progressing:

SafeShoot…

    • Will begin generating revenue in October.
    • Already has direct sales in place, launching in October.
    • SafeShoot has secured deals with Amazon and Walmart.com, and will also sell its products on its own website and at local tradeshows.
  • Will exhibit our products at the U.S. SHOT Show, one of the largest trade shows in the world dedicated to the shooting, hunting, and firearms industries.

*Source: National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, U.S. Fish & Wildlife Service (2016)

**Source: “Key Facts About Hunters and Shooters,” The Firearms Industry Trade Association

GEOGRAPHICAL EXPANSION

SafeShoot was recently granted a European patent, in addition to its existing patents in the U.S., Canada, and Israel.

The European hunting market boasts millions of registered hunters—a major business opportunity.

To support our expansion, we will exhibit our products at next year’s IWA Outdoor Classics in Germany, one of the world’s largest trade fairs dedicated to hunting, shooting sports, civilian security, and law enforcement.

Our Technology and How It Works

Each member of a military unit, police squad, or hunting party is equipped with two items:

A shooting device that is mounted to the user’s gun

A defender module that prevents the user from being fired at

As he takes aim, the shooter is immediately and automatically alerted if there is a SafeShoot Defender device downrange in his line of fire. SafeShoot alerts shooters visually and audibly, helping to prevent a potentially fatal outcome.

SafeShoot works at a range of up to 900 yards, day or night, in all weather and through walls, with no line of sight required. Utilizing a combination of radio frequency, MEMS sensors, and GPS, SafeShoot devices form a safety network to alert shooters if someone with a device is unsafely downrange. SafeShoot provides an auditory and visual alarm to increase situational awareness without interfering with weapons or firing systems.

Every non-shooter, including dogs, wears the Defender device on a SafeShoot backpack or pouch. The system continuously broadcasts a signal to all Shooter devices within the 900-yard network, alerting armed party members that friendlies are in the line of fire without disturbing the wearer.

Investment Guide

We have written an investment guide to inform investors about our accomplishments, goals, and reasons to invest.

Complimentary, no registration required.

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“I joined other prominent investors in SafeShoot because I believe that their technology, originally developed in Israel, will create a safer field for our forces, police, and hunters and can scale. With SafeShoot, safety and freedom of operation can be taken to the next level.”

Who We Are

SafeShoot was founded by a group of seasoned entrepreneurs who have first-hand exposure to tragic friendly fire incidents. As a result, the team is now dedicated to eliminating friendly fire and increasing situational awareness within military, law enforcement, and hunting operations.

By combining their expertise in hardware, software development, and management, along with thorough military backgrounds and genuine love for outdoor activities, SafeShoot’s founding management team has developed a unique and comprehensive solution to the challenges of friendly fire.

Our Team

amir nadan

Brigadier General (Res.) Amir Nadan

Co-Founder & CEO

amirs

Dr. Amir Schechter Ph.D

Co-Founder & CTO

liron

James L. Schwartz

Director of Marketing and Sales

gabi

Lieutenant Colonel (Res.) Gabi Davidson

VP HLS/Military Marketing

elchai

Lieutenant Colonel (Ret.) Elchai Ben Shushan

VP R&D

rickr

USMC Major (Ret.) Rick Rogers

Military Culture Consultant

conrad

Conrad Evarts

Hunting Culture Consultant

Advisory Board

zvi

Zvi Neta

nir

Nir Gilboa

craigb

Colonel (Ret.) Craig Boddington

emil

Lieutenant General (Ret.) Emil R. “Buck” Bedard

As Seen In

Contact

SafeShoot

213-460-3660

600 S. Spring Street

Los Angeles, CA 90014

Suite PH11