Company Story

After being exposed to tragic friendly fire incidents, SafeShoot was founded by a group of seasoned entrepreneurial minds. They decided to devote themselves to finding a solution to friendly fire incidents in hunting, law enforcement and military operations.

By combining their expertise in technological development and management, along with a thorough background in military and a genuine love for outdoor activities, SafeShoot’s founding team has developed a unique and comprehensive solution to friendly fire incidents.

Amir Nadan

Brigadier General (Res.) Amir Nadan

Co-Founder & CEO

Amir completed a 29-year military career in the Israel Defense Forces (IDF), where he acquired extensive managerial and leadership experience in various positions of command in the Paratroopers Brigade and the Northern Command. Prior to leaving the military, Amir served as the Deputy Inspector General for Military Auditing at the Israeli Ministry of Defense. He served as the IDF Liaison Officer to the United States Joint Forces Command (JFCOM). Amir holds an MA in Diplomacy and Security from Tel Aviv University and is a graduate of the Command and Staff College
at the Marine Corps University, Quantico, VA, USA

Dr. Amir Schechter Ph.D.

Co-Founder & CTO

Amir is an entrepreneur with background in medical technology, experience he brought to SafeShoot as the former co-founder and CEO of a medical device company. During his military career, he conducted Operations Research for the IDF. Amir earned an MSc in Medical Physics with honors and a PhD in Medical Physics (Thesis: “Non-Invasive and Continuous Blood Pressure Measurement by Photoplethysmograph”) from Tel Aviv University.

James L. Schwartz

Director of Marketing and Sales

James has over 20 years of experience in digital media as well as traditional media marketing, creative design, web development and public relations. James provides the most creative ideas as well as innovative solutions to specific marketing needs.

Since Joining SafeShoot Team, Liron managed all company marketing aspects and become the head of USA Safeshoot operations, Performing various task in administration to ensure smooth operation within the USA and communications between the Headquarters in Israel and the US California Office.

USMC Major (Ret.) Rick Rogers

Military Culture Consultant

Rick completed a 20-year military career in the United States Marine Corps, and has extensive experience in leadership positions in the military as well as the private sector. As a heavy transport helicopter pilot (CH-53), he was a Flight Leader & Mission Commander, serving in Operation Desert Shield/Storm as the Executive Officer of a Marine Heavy Helicopter Squadron. An Honor Graduate of the Defense Systems Management College at Ft. Belvoir, VA, Rick served as the Tactical Surveillance& Reconnaissance Systems Coordinator for the Unmanned Air Vehicle Project Office at the Naval Air Systems Command, Washington DC. One of the programs he helped manage there later became the Predator Drone. He was deeply involved in numerous high-technology Department of Defense development programs.

He is the first American (of only three total) ever to be designated as a UAV Mission Commander by the Israeli Defense Forces (IDF) Intelligence Corps. Most recently, he worked
in the commercial helicopter industry as the General Manager and Director of Flight Operations for Bristow’s Alaska business unit. He has maintained a life-long interest in the hunting and shooting sports as well as military small arms, currently hunts with rifle, shotgun and bow, and is a Life Member of the National Rifle Association.

Conrad Evarts


Hunting Culture Consultant

Conrad was born and raised in North Idaho and Eastern Washington to a family of still photographers that focused on nature and news. The TV camera gave him access to a world far bigger and grander than he imagined as a boy. Thirty-three countries later I’ve taped hundreds of species of fauna and flora, amazing landscapes and told many stories.

Zvi Neta

Zvi serves as Chairman and CEO at Automotive Equipment and Vehicles (2004) Ltd., Automotive Equipment Holding and Investment Co., and the Boxenbaum-Neta Charity Foundation which donates to medical, cancer and welfare organizations. He has successfully initiated and invested in high-tech startups such as Mobileye and others.

Nir Gilboa

Nir is the owner of Team3 Group, one the biggest Israeli companies engaging in the fields of security, electronic protection & security systems, fire safety, cleaning and general maintenance. Teams 3 was established in 1990 and employs over 6,000 employees.

Colonel (Ret.) Craig Boddington

Craig Boddington is one of today’s most respected outdoor journalists. He spent the past forty years exploring our natural world as a hunter and sharing his knowledge and experiences in dozens of books and through thousands of published articles and essays.

Lieutenant General (Ret.) Emil R. “Buck” Bedard

LtGen. Buck Bedard retired from the U.S. Marine Corps in 2003 with over 37 years of active duty service. He led combat tours in Vietnam as a rifle platoon commander and company executive officer, directed expeditionary forces during Operations Desert Shield and Desert Storm, and commanded a regiment in Somalia.

Our Vision

Our vision is to save people’s lives by preventing friendly fire. We envisage many modern hunters and law enforcement agencies joining our desire for safer environments.

We aim to enhance situational awareness capabilities while hunting and among law enforcement agencies.

What Makes Us Unique?

SafeShoot assists in preventing friendly fire in various environmental conditions without the need for line of sight, by an automatic and autonomous system based on advanced technology.

The system automatically alerts shooters when there is a high risk of friendly fire situations. This will assist in making hunting activities safer without changing behavior and in enhancing safety of law enforcement forces as well as improve cooperation between those forces.